tesla marketing plan Essay

12166 Words49 Pages
Summer 2012

NEW YORK UNIVERSITY

STRATEGIC MARKETING PLAN

Strategic Marketing Plan
Model S Premium Electric Car, Tesla Motors Inc
August 20, 2012. New York University

Author: Partha Mitra

2

Strategic Marketing

Revision History
Date

Version

Description

Author

07/07/2012

1.0

Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix

Partha Mitra

14/07/2012

1.1

Added Competitor Analysis, SWOT Analysis,
References

Partha Mitra

22/07/2012

1.2

Added Segmentation, Appendix, References

Partha Mitra

04/08/2012

1.3

Added Positioning, Product, Price, References

Partha Mitra

11/08/2012

1.4

Added Place, Promotion, References
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11
4.2.1 Market Size.................................................................................................................. 11
4.2.2 Customers and Target Market..................................................................................... 11
Electric Vehicle Industry Forecast ........................................................................................... 14
4.3.1 Battery Pack Costs Projections ................................................................................... 16
4.3.2 Charging Infrastructure................................................................................................ 17
4.3.3 Cost of Ownership ....................................................................................................... 17
Challenges facing the industry ................................................................................................ 17
4.4.1 Component complexity ................................................................................................ 17
4.4.2 Generational research ................................................................................................. 18
4.4.3 Powertrain technology ................................................................................................. 18

SWOT Analysis of Tesla Model S ........................................................................................... 24
SWOT Analysis of Tesla Model S
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