tesla marketing plan Essay

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Summer 2012 NEW YORK UNIVERSITY STRATEGIC MARKETING PLAN Strategic Marketing Plan Model S Premium Electric Car, Tesla Motors Inc August 20, 2012. New York University Author: Partha Mitra 2 Strategic Marketing Revision History Date Version Description Author 07/07/2012 1.0 Initial Draft – Purpose, company mission, company overview, industry analysis, Appendix Partha Mitra 14/07/2012 1.1 Added Competitor Analysis, SWOT Analysis, References Partha Mitra 22/07/2012 1.2 Added Segmentation, Appendix, References Partha Mitra 04/08/2012 1.3 Added Positioning, Product, Price, References Partha Mitra 11/08/2012 1.4 Added Place, Promotion, References…show more content…
11 4.2.1 Market Size.................................................................................................................. 11 4.2.2 Customers and Target Market..................................................................................... 11 Electric Vehicle Industry Forecast ........................................................................................... 14 4.3.1 Battery Pack Costs Projections ................................................................................... 16 4.3.2 Charging Infrastructure................................................................................................ 17 4.3.3 Cost of Ownership ....................................................................................................... 17 Challenges facing the industry ................................................................................................ 17 4.4.1 Component complexity ................................................................................................ 17 4.4.2 Generational research ................................................................................................. 18 4.4.3 Powertrain technology ................................................................................................. 18 SWOT Analysis of Tesla Model S ........................................................................................... 24 SWOT Analysis of Tesla Model S

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