“the Service Company Can Differentiate Its Service Delivery in Three Ways: Through People, Physical Environment and Process”

As customers continually demand their shipments delivery to be cheaper and faster, all the logistics service corporations should focus on improving their services and customer responsiveness. The rivalry of existing competition is intense and low buyer switching cost only triggers it.

Customers are able to print their own shipping labels and schedule pickups at their own convenience. Moreover, they are able to promote their services through QR codes that were commonly scanned by customer’s mobile devices through magazines, mails, and posters. All deliveries can be tracked and even rescheduled for convenience. Customers can easily buy stamps and make payment through their mobile devices. All the informations on how to prepare a package for delivery and materials required for sending are all provided on their mobile sites so customers are able to do it themselves without having to go to the post office and waiting in long lines just to have their packages/mails sent.

Source : Adapted from A. Parasuraman, Valerie Zeithaml, and Leonard Berry, “A Conceptual Model of Service Quality and Its Implications for Future Research,” Journal of Marketing, 49 (Fall 1985)

Marketing is the management process involved in identifying, anticipating and satisfying consumer requirement profitably. This marketing mix comprises of product, price, place and promotion (Surridge and Gillespie pg.190). Sometimes people argue that an element of the mix is more important than the others but I do believe that they are all equally essential for the success of a product. In this essay, I am going to explain the various elements of marketing mix, if the product is the most important element of the marketing mix, and the importance of an integrated and consistent marketing mix.

And in the service marketing, the marketing mix that is widely used nowadays includes service outcomes, price, distribution (place), promotion and people.

Physical Evidence can also refer to the people within your company and how they dress and act. It can refer to how your office is set up, the professionalism of your staff, nice brochures, how you interact with your customer base, and every single visual element about your company.

Westminster Company is one of the largest manufacturers of consumer health products, based in US. Their distinctive name and company logo are recognized throughout the world. Westminster was originally founded as a family-owned pharmaceutical supply business in 1923, the company has expanded, by virtue of aggressive new product development, into a global provider of health care consumer products. It consumes three wholly owned subsidiaries, manufacturing grocery product, drugs, and mass merchandise. Intense rivalry in the market, and distresses of having an effective supply chain, made the company evaluate its supply chain and logistics. The primary focus of its research was the key clients of the three companies. To understand logistics the company must first know what logistics is and how it works. Logistics is defined as a business planning framework for the management of material, service, information and capital flows (Logistics World , 2014). Logistics is an important function of the business and without a proper logistics system, all the manufacturing, marketing and other activities would fail, overall resulting with the company failing to reach its full potential. After thoroughly analyzing the case study of, Westminster Company, to improve their current logistic strategy, they would need to implement the following strategies: developing and analyzing a new system to focus on strategic effort to ship their products in a timelier, efficient and in a more accurate

Logistics is a vital component of supply chain management. Both involve the planning, carrying out and management of goods, services and information from the point of origin to the point of consumption. Logistics aligns the multifaceted pattern of traffic and transportation, shipping and receiving, import and export operations, warehousing, inventory management, purchasing, production planning and customer service. Organizations, like the one I work for, see logistics as a critical design of the supply chain. When organizations incorporate logistics as a key component of the business plan, they can use it to manage, coordinate and monitor resources needed to move products in a smooth, timely, cost effective and reliable manner.

Physical Evidence: The environment in which the service is delivered. It also includes tangible goods that help to communicate and perform Londonair services.

Outbound Logistics: The order processing methodology should be accurate and quick. Even the deliveries of the product should be timely in

• It’s well established online courier tracking services are gaining more and more popularity in recent times thus allowing the clients to attract towards the company more easily.

Usually goods being transported are electronics & frozen stocks from warehouse. The relevant focus is on warehouse, transportations services offered. Service is another aspect which focuses the advanced need of the customer, initially with proper timing maintenance, order management. As the consignee is offered service by 3PL like Safe express F&L with favorable order management, & ease of doing business is attained by logistics organization like Safe Express.

This is the inanimate space where employees and customers interact, or any other tangibles that communicate value to the customer.

ShunFeng Express, the second biggest express delivery company in China, mainly provides domestic and international package delivering service in worldwide space. SF promises the customers fast, accurate and safe package delivery, and professional shipping service to increase customer satisfaction. To fulfill the commitment to customers, SF put a lot of efforts into building diverse functional working systems and set up its own distribution network to increase the working efficiency of the entire business chain and enhance the performance of every aspects of its business. In addition, SF has built its own logistic system including distribution centers, business outlets, regional transshipment centers, and transportation supporting groups,

How is process improvement important to achieving transportation excellence? How might process improvement be extended to other areas of logistics planning?