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Tassal is the worldwide known company, they are always persisting the quality of the salmon and other product innovations. Tassal has been recognizing that only the company has put great amount of efforts in the research and development then the Tassal is able to gain the future successes. Every years, Investment in research and development at Tassal is centred on better understanding of fish health and the environment in which we farm our fish, mitigating the impact of Tassal’s operations on the environment and continual improvement of fish health (TASSAL Sustainability Report, 2014). However, Tassal research for products invested too much financial and material resources, so that the taste of some products is not very delicious, just very healthy, Today, many young customers’ first choice for the products are delicious and looks good, then they will think about the products are health or not. Therefore, if Tassal company want to attract more young customers buy their products, they need change the taste better.

The company has been pioneer in field of business and also been responsible. The company has kept its objective very close to its heart and its initiative to reduce Carbon Footprint and water wastage to Zero by 2040 and Sustained source of supply for its food business by 2020 shows its commitment towards external stakeholders as well. They have been pioneer in field of business and have worked to improve its business

The company offers a modern and cool lifestyle, coined by their motto “for successful living”.

For long Tassal has been on a journey of sustainability keeping in view the rise in demand for the natural and organic food by the consumers. In the market, they have positioned themselves as the best salmon fish brand instigating different market strategies. By communicating and making salmon a healthy pick for

Vision: “Together we will build the world’s most extraordinary food company by nourishing people’s lives everywhere, every day”

Strong customer loyalty, and the company offers its customers appealing menu to rich the requirement of health conscious customers.

In reviewing their vision statement (to me) it speaks silently of the organizational values. Their unspoken goal behind the vision statement is to Help…. To help people globally “Eat and Live Better”. In my opinion their message is saying we care and we want to make products that help you achieve that.

within their means. And all the food in our store is informed by guidelines set for

Respect the individual, provide the best service to their customers, strive for excellence, and exceed customer expectations. Their corporate mission focuses on a global growth strategy through concentrated integration. The company continues to expand its

Their mission is to continually strive for the best in everything; the best in service, the best in food quality, the best in human resources and the

Mission statement: “ To be a leader in merchandising and distribution of food, personal care items, pharmacy, seasonal merchandise and related products & services."

Goals: To provide healthy foods that will eventually lead the company in earning a healthy bottom-line.

Mission Statement: We are dedicated to providing a healthy alternative to energy drinks while delivering the best merchandise, with natural ingredients, for optimal energy.

They are positive because they have innovative regarding advance food technology and their customers are loyal with the

The company has also been accredited for having maintained a high degree of diversity coupled by its ability to maintain top quality in the standards of its products. Not only has the company retained a good reputation with its clients but also maintained an excellent corporate responsibility track record. This has built the public trust in the brand and is proud to be associated with it. To the wonder of many, the company has year over year continued to yield profits way over its competitors. To maintain such a success has been pre-determined by the way it has a strict, slow growth policy which ensures that it dominates a market before moving on to dominate another market, and despite the slow nature, the company has now emerged to be one of the fastest growing companies in the United States.