unethical advertising

In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4).

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future

Advertisements are public marketing announcements in the form of television commercials, radio broadcasts, or printed posters with the objective of selling a product or service. (“Advertising,” n.d., para. 2) Advertisements can change the way you feel about anything including yourself. As a child when you were watching TV and a commercial for the “coolest” new toy came on, you immediately wanted to go to the store and buy that new toy essentially because the commercial had fun music, flashy colours and it showed other kids playing with it and having fun and enjoying it.

  Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards.

Advertising is bringing a product (or service) to the attention of potential and current customers. Promotion is a way to increase customer awareness of a product or a brand, generate sales and create brand loyalty.

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

o Advertising is a method of marketing and communication used to promote or sell a good, service or campaign. For example; TV adverts, radio commercials, billboards, pamphlets, etc.

Advertising also encompasses a range of promotional activities, from paid-for-mass-media promotion to public relations, sponsorship and sales promotion. There are many reasons why marketers use advertising, but three fundamental

According to Advertising and Promotion: An Integrated Marketing Communications Perspective, advertising is defined as “any paid form of non-personal communication about an organization, product or service with an idea from an identified sponsor.” Advertising is the most cost-effective way to reach large numbers of consumers. It also builds brand equity by influencing consumers’ perceptions. However, one of the major disadvantages of advertising is that it is very non-personal. Advertising usually involves mass media in forms of television

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

Advertising helps to keep the consumers informed about whatever new products are available in the market at their disposal. It helps to spread awareness about products that are of some use to consumer and potential buyers4. Rogers’ used several types of advertising such as magazines, flyers, seasonal print advertising, radio spots, TV. Advertising through different media allows the information to reach to broader customers in a short period.

Advertising is a multifaceted means by which a company or an individual may market a product or service. Advertisements can be seen in books, journals, magazines and newspapers. And, can also be heard on the radio, while viewing TV or by surfing the Internet. "One form of advertising is Co-operative advertising is done when a group of businesses with similar interests work together

Advertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudes * To build the company or brand image * To remind and reassure customers * To offset competitor advertising * To support the sales force Advertising consist of two main features: the message and the medium.

Advertising is a tremendous and powerful way of providing silent information as to how consumers should interact and present themselves. From the ethics class, we realize that the messages help us to see the meaning and possibilities in the things we purchase. It also helps consumers to liberate the direct meaning that lie below the surface of the products. For example, the Volkswagen advertisements have turned the automobile company into a social statement. Advertising has become a daily culture and companies are bombarding us with messages every day. Therefore, advertisements are increasingly influencing and changing the behavior and cultural conscious of the public. Therefore, it provides a higher quality of good by identifying manufacturers, creating the need for manufacturers to maintain a degree of quality enables companies to rollout new products and protects industries from the control of special interest groups and government due to democratized information.