unethical advertising

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Advertising:- a paid, mediated form of communication from an identifiable source, designed to persuade the receiver to take some action, now or in the future

Advertisements are public marketing announcements in the form of television commercials, radio broadcasts, or printed posters with the objective of selling a product or service. (“Advertising,” n.d., para. 2) Advertisements can change the way you feel about anything including yourself. As a child when you were watching TV and a commercial for the “coolest” new toy came on, you immediately wanted to go to the store and buy that new toy essentially because the commercial had fun music, flashy colours and it showed other kids playing with it and having fun and enjoying it.

Advertising helps to keep the consumers informed about whatever new products are available in the market at their disposal. It helps to spread awareness about products that are of some use to consumer and potential buyers4. Rogers’ used several types of advertising such as magazines, flyers, seasonal print advertising, radio spots, TV. Advertising through different media allows the information to reach to broader customers in a short period.

Advertising is bringing a product (or service) to the attention of potential and current customers. Promotion is a way to increase customer awareness of a product or a brand, generate sales and create brand loyalty.

Advertising also encompasses a range of promotional activities, from paid-for-mass-media promotion to public relations, sponsorship and sales promotion. There are many reasons why marketers use advertising, but three fundamental

Nobel Prize winner Ernest Hemingway is known throughout the world for his writing but Key Westers know him as one of their own. His life and works are still celebrated in Key West, Florida, his residence for nearly a decade ("Hemingway-The Legend”). Hemingway lived there with his wife, Pauline ("Hemingway-The Legend”). Key West residents commemorate the author, whose home is now a museum, during the Hemingway Days festival with events like the “Papa” Hemingway lookalike contest.

According to Advertising and Promotion: An Integrated Marketing Communications Perspective, advertising is defined as “any paid form of non-personal communication about an organization, product or service with an idea from an identified sponsor.” Advertising is the most cost-effective way to reach large numbers of consumers. It also builds brand equity by influencing consumers’ perceptions. However, one of the major disadvantages of advertising is that it is very non-personal. Advertising usually involves mass media in forms of television

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

The Purpose of Advertising The purpose of advertising is to familiarise the public with a certain brand or product. Companies spend millions of pounds a year on advertising so that when the public are searching for a product or service a certain brand is recognised and, as a result, their product or service is chosen. Companies need to ensure that their money is spent wisely. They do this by completing extensive market and physcological research.

An advertisement, therefore, is a method of communication between the producer and the consumer, a sharing of information by the producer. Its purpose is to educate the customer about various goods and services available in the market, helping the customer make a choice between products whose benefits are unknown to a layman, i.e., the customer.

Advertising in 21st century has become more exaggerated and manipulated (Raut, 2017). The main purpose of advertising is to inform consumers about goods and services that are offered by the businesses. It is supposed to have positive influence on customers’ decision making by providing them a wide range of useful information (Stucki-McCormick, 2014). However, the advertising, nowadays annoys and irritates the public in many ways (Burnett, Moriarty & Wells, 1998). Indeed, advertising becomes misleading and biased and even tell lies to the society. Due to the negative changes of adverting, the concern about ethics in advertising draws attention from global community, including New Zealand (NZ). NZ constrains the unethical advertising under the Fair Trading Act 1986. According to the Act, NZ ban deceptive and false description about goods and services. Advertisements with misleading information about the price, quantity and quality of goods and services are considered as a breach of the Act (Commerce Commission NZ, 2015). Although the misconduct of advertising is stated clearly in the Act, businesses in NZ seem to neglect the regulation. A number of organizations are fined by the Commerce Commission due to misleading advertising and breach the Act. One of the biggest scandal is Vodafone’s misleading advertising in 2012 in which the company was fined up to $960,000 (Commerce Commission New Zealand, 2012). This essay will analyse the case study of Vodafone’s marketing based on

Advertising According to the American Marketing Association, advertising is, ‘any paid form of non-personal presentation and promotion of ideas, goods or services by an identifiable sponsor’. Advertising can be a costly promotional tool but, many businesses continue to use it. I have listed the following reasons why a business needs to advertise: * To create awareness, customer interest or desire * To boost sales * To build brand loyalty * To launch a new product * To change customer attitudes * To build the company or brand image * To remind and reassure customers * To offset competitor advertising * To support the sales force Advertising consist of two main features: the message and the medium.

Advertising refers to the paid promotion of goods and services through a sponsoring organization or company. While marketing has the objective to choose markets that have the capacity to purchase a product,  advertising, on the other hand, is the paid communication through which relevant information about the product is conveyed to potential consumers (2001).

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that