virgin atlantic csr report

3870 WordsNov 21, 201316 Pages
Vishal Balsara A057 Haresh Asrani A019 Abhijeet Kapadia A002 Vinayak Borwankar A055 TABLE OF CONTENT No. Topic Page 1 Introduction 3 2 Introduction – Some more facts 4 3 Introduction – Triple bottom-line 6 4 Triple bottom-line - Virgin Atlantic – Social perspective 9 5 Triple bottom-line - Virgin Atlantic – Environmental perspective 10 6 Triple bottom-line - Virgin Atlantic – Economical perspective 12 7 Sir Richard Branson – Founder of Virgin Atlantic – Introduction and Initiatives 13 “Safety, security and consistent delivery of the basics are the foundations of everything we do.” Mission statement – To grow a profitable airline, where people love to fly and where people love to…show more content…
CSR is a feature of Virgin Atlantic 's events. For the launch of its Nairobi service last year the airline took ten frequent flyers - those who had raised the most money for charity - to paint a school in the Kenyan capital. The programme also restored fresh running water and helped 1,000 villagers. Naturally, this also provided a great photo opportunity for Richard Branson and media coverage for the new route. SMALLER EVENTS Not all events are expensive trips to far-flung new destinations. On the press side, small road shows can be just as effective. Linking to the aforementioned Virgin Atlantic adverts currently doing the rounds, a group of stewardesses has been sent around the country handing out Virgin-branded diaries to newsrooms and shopping centres. Charles says the firm seeks to mix up its events, keeping them fresh and, above all, memorable. "I have never worked in such an imaginative team," he says, having been employed by both the BBC and Eurostar. "It 's an achievement to produce events that get through the clutter and negativity around at the moment. You should be careful about being too brash or over the top, but you can be positive." Virgin Atlantic puts together up to 100 different events a year, which means variety is important. Often, small press events or customer-facing events at airports can

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