Answer – Ethos refers to the ethical mode of persuasion, logos to the logical mode, and pathos to the emotional mode.

Explanation:

During the composition and/or delivery of a message, the art of persuasion is called rhetoric. It is a field of study dating back to ancient Greece. Aristotle was the first to examine and write about it, and he outlined three main modes or techniques of persuasion.

A message is likely to be received well if it is coming from someone who is an authority on the subject at hand, or has a trustworthy character. This is the focus of the ethos or ethical appeal/mode of persuasion. Under it, the speaker, in order to win over their audience, attempts to prove their credibility and/or character.

Reason and logic are the focus of the logos appeal. When using this technique, the speaker lays out their logic in front of the audience. Facts and figures can be cited, and appropriate analogies constructed in aid of this.

Pathos is the emotional appeal. Among the most powerful and effective, the speaker here attempts to evoke a particular emotional response from the audience in order to gain their acceptance of the message. 

Speakers can use these three techniques in isolation, or in various combinations in their speeches to try to persuade their listeners.

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