Balanced scorecard. Pineway Electric manufactures electric motors. It competes and plans to grow by selling high-quality motors at a low price and by delivering them to customers in a reasonable time after receiving customers’ orders. There are many other manufacturers who produce similar motors. Pineway believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy in 2017. 1. Is Pineway's 2017 strategy one of product differentiation or cost leadership? Explain briefly.2. Ramsey Corporation, a competitor of Pineway, manufactures electric motors with more sizes andfeatures than Pineway at a higher price. Ramsey's motors are of high quality but require more timeto produce and so have longer delivery times. Draw a simple customer preference map as in Ex-hibit 12-1 for Pineway and Ramsey using the attributes of price, delivery time, quality, and designfeatures.RequiredDraw a strategy map as in Exhibit 12-2 with at least two strategic objectives you would expect to see undereach balanced scorecard perspective. Identify what you believe are any (a) strong ties, (b) focal points,(c) trigger points, and (d) distinctive objectives. Comment on the structural analysis of your strategy map.For each strategic objective indicate a measure you would expect to see in Pineway's balanced score-card for 2017.3.4.

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Answered: 1. Is Pineway's 2017 strategy one of…

Cornerstones of Cost Management (Cornerstones Series)

4th Edition

ISBN:9781305970663

Author:Don R. Hansen, Maryanne M. Mowen

Publisher:Don R. Hansen, Maryanne M. Mowen

Chapter11: Strategic Cost Management

Section: Chapter Questions

Problem 12E: The following series of statements or phrases are associated with product life-cycle viewpoints....

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Balanced scorecard. Pineway Electric manufactures electric motors. It competes and plans to grow by selling high-quality motors at a low price and by delivering them to customers in a reasonable time after receiving customers’ orders. There are many other manufacturers who produce similar motors. Pineway believes that continuously improving its manufacturing processes and having satisfied employees are critical to implementing its strategy in 2017.

1. Is Pineway's 2017 strategy one of product differentiation or cost leadership? Explain briefly.
2. Ramsey Corporation, a competitor of Pineway, manufactures electric motors with more sizes and
features than Pineway at a higher price. Ramsey's motors are of high quality but require more time
to produce and so have longer delivery times. Draw a simple customer preference map as in Ex-
hibit 12-1 for Pineway and Ramsey using the attributes of price, delivery time, quality, and design
features.
Required
Draw a strategy map as in Exhibit 12-2 with at least two strategic objectives you would expect to see under
each balanced scorecard perspective. Identify what you believe are any (a) strong ties, (b) focal points,
(c) trigger points, and (d) distinctive objectives. Comment on the structural analysis of your strategy map.
For each strategic objective indicate a measure you would expect to see in Pineway's balanced score-
card for 2017.
3.
4.

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