
FINANCIAL ACCOUNTING
10th Edition
ISBN: 9781259964947
Author: Libby
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
![### Differential Analysis
#### Promote Moisturizer (Alt. 1) or Promote Perfume (Alt. 2)
#### Date: August 21
| | Promote Moisturizer (Alternative 1) | Promote Perfume (Alternative 2) | Differential Effect on Income (Alternative 2) |
|----------------------------------|--------------------------------------|----------------------------------|-----------------------------------------------|
| **Revenues** | | | |
| **Costs:** | | | |
| Direct materials | | | |
| Direct labor | | | |
| Variable factory overhead | | | |
| Variable operating expenses | | | |
| Sales promotion | | | |
| **Income (loss)** | | | |
Parisian should promote the _______________.
#### Key Essay Answer
[Key essay answer here]](https://content.bartleby.com/qna-images/question/bf765087-36b1-41ef-a2c9-5842fa530b87/5ec71cab-82dd-43a2-9f76-d295b0eb0838/wbq8m0t_thumbnail.jpeg)
Transcribed Image Text:### Differential Analysis
#### Promote Moisturizer (Alt. 1) or Promote Perfume (Alt. 2)
#### Date: August 21
| | Promote Moisturizer (Alternative 1) | Promote Perfume (Alternative 2) | Differential Effect on Income (Alternative 2) |
|----------------------------------|--------------------------------------|----------------------------------|-----------------------------------------------|
| **Revenues** | | | |
| **Costs:** | | | |
| Direct materials | | | |
| Direct labor | | | |
| Variable factory overhead | | | |
| Variable operating expenses | | | |
| Sales promotion | | | |
| **Income (loss)** | | | |
Parisian should promote the _______________.
#### Key Essay Answer
[Key essay answer here]

Transcribed Image Text:**Differential Analysis for Sales Promotion Proposal**
*Objective: Determine which product, moisturizer or perfume, to promote in the September sales campaign for Parisian Cosmetics Company.*
Parisian Cosmetics Company is planning a one-month campaign for September to promote sales of one of its two cosmetics products. A total of $140,000 has been budgeted for advertising, contests, redeemable coupons, and other promotional activities. The following data have been assembled for their possible usefulness in deciding which of the products to select for the campaign:
| | Moisturizer | Perfume |
|----------------------|-------------|----------|
| Unit selling price | $55 | $60 |
| **Unit production costs:** | | |
|  Direct materials | $9 | $14 |
|  Direct labor | $3 | $5 |
|  Variable factory overhead | $3 | $5 |
|  Fixed factory overhead | $6 | $4 |
| **Total unit production costs** | $21 | $28 |
| Unit variable selling expenses | $16 | $15 |
| Unit fixed selling expenses | $12 | $6 |
| **Total unit costs** | $49 | $49 |
| **Operating income per unit** | $6 | $11 |
**Analysis:**
1. **Output and Facilities:**
No increases in facilities would be necessary to produce and sell the increased output.
2. **Sales Estimates:**
- 22,000 additional units of moisturizer
- 20,000 additional units of perfume
Both can be sold from the campaign without changing the unit selling price of either product.
**Instructions:**
1. **Differential Analysis:**
Prepare a differential analysis as of August 21 to determine whether to promote moisturizer (Alternative 1) or perfume (Alternative 2).
2. **Decision Evaluation:**
The sales manager had tentatively decided to promote perfume, estimating that operating income would be increased by $80,000 ($11 operating income per unit for 20,000 units less promotion expenses of $140,000). The manager also believed that the selection of moisturizer would reduce operating income by $8,000 ($6 operating income per unit for 22,000 units less promotion expenses of $140,000).
Expert Solution

This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
This is a popular solution
Trending nowThis is a popular solution!
Step by stepSolved in 2 steps with 2 images

Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, accounting and related others by exploring similar questions and additional content below.Similar questions
- Need help with this questionarrow_forwardThe managers of Lessing Toy & Hobby (LTH) have decided to keep the stores in the Northern Division open, in spite of the dwindling demand in the area. They want to forecast what the income will be in the coming year, using the income statement as the base. The cost analyst at LTH estimates sales in the coming year will only be 85 percent of the current year sales. Cost of goods sold is estimated to be 90 percent of the current year. The managers have decided to increase advertising next year by 10 percent above the current year, but will cut administrative salaries in the Northern Division by 30 percent. They also expect to lower rent and occupancy costs by 15 percent. Allocated corporate overhead, based on information from the CFO, is expected to be $1.2 million. Required: Prepare an income statement for Year 2 for the Northern Division based on the estimates provided by the cost analyst and other managers at LTH. Note: Enter your answers in thousands e.g., 10,000,000 should be…arrow_forwardThe new CEO has a plan to reduce fixed costs by $225,000 and variable costs by $0.30 per unit while continuing to produce and sell 500,000 units. Using the same markup percentage as in requirement 1, calculate the new selling price.arrow_forward
- Gadubhaiarrow_forwardProvide Answer with calculation and explanationarrow_forwardValmont Company has developed a new industrial piece of equipment called the XP-200. The company is considering two methods of establishing a selling price for the XP-200-absorption cost-plus pricing and value-based pricing. Valmont's cost accounting system reports an absorption unit product cost for XP-200 of $9,300. Its markup percentage on absorption cost is 85%. The company's marketing managers have expressed concerns about the use of absorption cost-plus pricing because it seems to overlook the fact that the XP-200 offers superior performance relative to the comparable piece of equipment sold by Valmont's primary competitor. More specifically, the XP-200 can be used for 18,000 hours before replacement. It only requires $1,900 of preventive maintenance during its useful life and it consumes $165 of electricity per 900 hours used. These figures compare favorably to the competing piece of equipment that sells for $18,000, needs to be replaced after 9,000 hours of use, requires $3,800…arrow_forward
- Valmont Company developed a new industrial piece of equipment called the XP-200. The company is considering two methods of establishing a selling price for the XP-200-absorption cost-plus pricing and value-based pricing. Valmont's cost accounting system reports an absorption unit product cost for XP-200 of $9,300. Its markup percentage on absorption cost is 85%. The company's marketing managers have expressed concerns about the use of absorption cost-plus pricing because it seems to overlook the fact that the XP-200 offers superior performance relative to the comparable piece of equipment sold by Valmont's primary competitor. More specifically, the XP-200 can be used for 18,000 hours before replacement. It only requires $1,900 of preventive maintenance during its useful life and it consumes $165 of electricity per 900 hours used. These figures compare favorably to the competing piece of equipment that sells for $18,000, needs to be replaced after 9,000 hours of use, requires $3,800 of…arrow_forwardhello I was looking to get help with thisarrow_forward
arrow_back_ios
arrow_forward_ios
Recommended textbooks for you
- AccountingAccountingISBN:9781337272094Author:WARREN, Carl S., Reeve, James M., Duchac, Jonathan E.Publisher:Cengage Learning,Accounting Information SystemsAccountingISBN:9781337619202Author:Hall, James A.Publisher:Cengage Learning,
- Horngren's Cost Accounting: A Managerial Emphasis...AccountingISBN:9780134475585Author:Srikant M. Datar, Madhav V. RajanPublisher:PEARSONIntermediate AccountingAccountingISBN:9781259722660Author:J. David Spiceland, Mark W. Nelson, Wayne M ThomasPublisher:McGraw-Hill EducationFinancial and Managerial AccountingAccountingISBN:9781259726705Author:John J Wild, Ken W. Shaw, Barbara Chiappetta Fundamental Accounting PrinciplesPublisher:McGraw-Hill Education


Accounting
Accounting
ISBN:9781337272094
Author:WARREN, Carl S., Reeve, James M., Duchac, Jonathan E.
Publisher:Cengage Learning,

Accounting Information Systems
Accounting
ISBN:9781337619202
Author:Hall, James A.
Publisher:Cengage Learning,

Horngren's Cost Accounting: A Managerial Emphasis...
Accounting
ISBN:9780134475585
Author:Srikant M. Datar, Madhav V. Rajan
Publisher:PEARSON

Intermediate Accounting
Accounting
ISBN:9781259722660
Author:J. David Spiceland, Mark W. Nelson, Wayne M Thomas
Publisher:McGraw-Hill Education

Financial and Managerial Accounting
Accounting
ISBN:9781259726705
Author:John J Wild, Ken W. Shaw, Barbara Chiappetta Fundamental Accounting Principles
Publisher:McGraw-Hill Education