#1. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently , promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:Constraint Television Radio OnlineAudience per advertisement 100,000 18,000 40,000Cost per advertisement $2,000 $300 $600Maximum media usage 10 20 10To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized. d. What is total audience reached?e. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?
#1. The Westchester Chamber of Commerce periodically sponsors public service seminars and programs. Currently , promotional plans are under way for this year's program. Advertising alternatives include television, radio, and online. Audience estimates, costs, and maximum media usage limitations are as shown:
Constraint Television Radio Online
Audience per advertisement 100,000 18,000 40,000
Cost per advertisement $2,000 $300 $600
Maximum media usage 10 20 10
To ensure a balanced use of advertising media, radio advertisements must not exceed 50% of the total number of advertisements authorized. In addition, television should account for at least 10% of the total number of advertisements authorized.
d. What is total audience reached?
e. By how much would audience contact increase if an extra $100 were allocated to the promotional budget?
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