1. What factors have contributed to the increased awareness of quality in modern business? 2. Explain the six quality perspectives described in this chapter. 3. Think of a product or service that you are considering purchasing. Develop a list of fitness- for-use criteria that are meaningful to you. 4. Discuss competitive advantage in this modern business. 5. What role has the Internet played in improving service quality? What barriers to service quality might it have?
1. What factors have contributed to the increased awareness of quality in modern business? 2. Explain the six quality perspectives described in this chapter. 3. Think of a product or service that you are considering purchasing. Develop a list of fitness- for-use criteria that are meaningful to you. 4. Discuss competitive advantage in this modern business. 5. What role has the Internet played in improving service quality? What barriers to service quality might it have?
1. What factors have contributed to the increased awareness of quality in modern business? 2. Explain the six quality perspectives described in this chapter. 3. Think of a product or service that you are considering purchasing. Develop a list of fitness- for-use criteria that are meaningful to you. 4. Discuss competitive advantage in this modern business. 5. What role has the Internet played in improving service quality? What barriers to service quality might it have?
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.