Practical Management Science
Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Some new product launches fail and this leaves a negative impact on the profitability of the company. Using a particular product as an example, discuss

1. What steps should the company launching the product take in order to mitigate product launch failure or to address the situation in the event of a failure of the launch of that product

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