10. Brasher Company manufactures and sells a single product that has a positive contribution margin. If both the selling price and variable cost decrease by 10% and fixed expenses do not change, then what would be the effect on the contribution margin per unit and the contribution margin ratio? Contribution margin Contribution margin per unit ratio A. Decrease Decrease B. Decrease No change C. No change Decrease D. No change No change

Financial & Managerial Accounting
14th Edition
ISBN:9781337119207
Author:Carl Warren, James M. Reeve, Jonathan Duchac
Publisher:Carl Warren, James M. Reeve, Jonathan Duchac
Chapter20: Variable Costing For Management Analysis
Section: Chapter Questions
Problem 20.10EX
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10. Brasher Company manufactures and sells a single product that has a positive
contribution margin. If both the selling price and variable cost decrease by 10% and
fixed expenses do not change, then what would be the effect on the contribution
margin per unit and the contribution margin ratio?
Contribution margin Contribution margin
per unit
ratio
A.
Decrease
Decrease
B.
Decrease
No change
C.
No change
Decrease
D.
No change
No change
Transcribed Image Text:10. Brasher Company manufactures and sells a single product that has a positive contribution margin. If both the selling price and variable cost decrease by 10% and fixed expenses do not change, then what would be the effect on the contribution margin per unit and the contribution margin ratio? Contribution margin Contribution margin per unit ratio A. Decrease Decrease B. Decrease No change C. No change Decrease D. No change No change
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