2. What challenges does a company like MobiKash face when they try to penetrate different national markets in developing countries? Why might Kenya be a good choice for the launch of m-commerce operations in Africa?

Fundamentals of Information Systems
9th Edition
ISBN:9781337097536
Author:Ralph Stair, George Reynolds
Publisher:Ralph Stair, George Reynolds
Chapter5: Electronic Commerce And Enterprise Systems
Section: Chapter Questions
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 2. What challenges does a company like MobiKash face when they try to penetrate different national markets in developing countries? Why might Kenya be a good choice for the launch of m-commerce operations in Africa?

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