4 As Chobani seeks to build its brand, it opened a unique retail store in New York City: Chobani SoHo. Why did Chobani do this?

How does perception affect Royal Enfield's marketing? What are the main drivers for Royal Enfield consumers in the UK? What are the possible cultural, social and personal factors affecting Royal Enfield’s success in the marketplace? Explain.

From the information about Chobani in the case and at the start of the chapter, (a) who did Hamdi Ulukaya identify as the target for his first cups of Greek yogurt and (b) what was his initial “4Ps” marketing strategy?

Explain how marketing is changing with new technologies such as virtual reality. Do you think such new technologies should be used for Converse's newly launched Thermo-Boots? Why or why not? Please no plagiarism.