46. Ford is going to produce a new vehicle, the Pioneer,and wants to determine the amount of annual capacityit should build. Ford’s goal is to maximize the profitfrom this vehicle over the next five years. Each vehicle will sell for $19,000 and incur a variable production cost of $16,000. Building one unit of annual capacity will cost $2000. Each unit of capacity will alsocost $1000 per year to maintain, even if the capacityis unused. Demand for the Pioneer is unknown butmarketing estimates the distribution of annual demandto be as shown in the file P09_46.xlsx. Assume thatthe number of units sold during a year is the minimumof capacity and annual demand. Which capacity levelshould Ford choose? Do you think EMV is the appropriate criterion?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter11: Simulation Models
Section: Chapter Questions
Problem 68P
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46. Ford is going to produce a new vehicle, the Pioneer,
and wants to determine the amount of annual capacity
it should build. Ford’s goal is to maximize the profit
from this vehicle over the next five years. Each vehicle will sell for $19,000 and incur a variable production cost of $16,000. Building one unit of annual capacity will cost $2000. Each unit of capacity will also
cost $1000 per year to maintain, even if the capacity
is unused. Demand for the Pioneer is unknown but
marketing estimates the distribution of annual demand
to be as shown in the file P09_46.xlsx. Assume that
the number of units sold during a year is the minimum
of capacity and annual demand. Which capacity level
should Ford choose? Do you think EMV is the appropriate criterion?

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