ACTIVITY #3- MARKETING PLAN OUTLINEInstruction: Base from your Opportunity Spotting and Assessment, seize the opportunity through creatinga Business Plan. Starting with Marketing PlanProductLevel 1: Core Benefits (list the major benefits of your product)a.b. Level 2: Physical Characteristics of the Product/Service (Product: make an outline/sketch on whatwill your product/s look/s like. Service: How will the customer acquire the service?)Example:ped Oee eeC. Level 3: Augmented Benefits of a Product/Service (list all the possible augmented benefits thatfits your business)PriceChoose your pricing strategy.b. Show the computation of your price. (If necessary)a.PromotionList all the possible promotions that you can do.b.State on how you will utilize those promotions.a.Peoplea.Who are the people in charge to market your business?b.Format:NameTaskPackaginga. Provide a sketch/outline of your packaging and label the materials of your packaging.Example:Processa. Make steps/process on how you will give your product/service to your customers. Youmay use charts for the presentation of process.Placea. List the place/s where you will create, display and serve your product/service.

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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