A cable company spends on average S600 to acquire a customer. Annual maintenance costs per customer-$45; record-keeping and billing costs basic service package-$30 per month. Typically, 40 percent of customers buy a premium package-$50 per month; 10 percent buy the superpremium package- $80 per month. The average discount rate provided to each customer is 12%. Over time, 80 percent of customers remain with the company from one year to the next. $30 per customer per annum. Price of a - 1. What is the average CLV for all customers?

Purchasing and Supply Chain Management
6th Edition
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
ChapterC: Cases
Section: Chapter Questions
Problem 5.3SD: Scenario 4 Sharon Gillespie, a new buyer at Visionex, Inc., was reviewing quotations for a tooling...
icon
Related questions
Question
Name:
Date:
Please answer the following questions based on this scenario:
A cable company spends on average $600 to acquire a customer. Annual maintenance costs per
$45; record-keeping and billing costs-
$30 per customer per annum. Price of a
customer -
basic service package-$30 per month. Typically, 40 percent of customers buy a premium
package-$50 per month; 10 percent buy the superpremium package - $80 per month. The
average discount rate provided to each customer is 12%. Over time, 80 percent of customers
remain with the company from one year to the next.
1. What is the average CLV for all customers?
2. What is the true average CLV for all customers?
3. What is the true average CLV of a superpremium customer?
Transcribed Image Text:Name: Date: Please answer the following questions based on this scenario: A cable company spends on average $600 to acquire a customer. Annual maintenance costs per $45; record-keeping and billing costs- $30 per customer per annum. Price of a customer - basic service package-$30 per month. Typically, 40 percent of customers buy a premium package-$50 per month; 10 percent buy the superpremium package - $80 per month. The average discount rate provided to each customer is 12%. Over time, 80 percent of customers remain with the company from one year to the next. 1. What is the average CLV for all customers? 2. What is the true average CLV for all customers? 3. What is the true average CLV of a superpremium customer?
Expert Solution
steps

Step by step

Solved in 3 steps

Blurred answer
Knowledge Booster
Financial management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
  • SEE MORE QUESTIONS
Recommended textbooks for you
Purchasing and Supply Chain Management
Purchasing and Supply Chain Management
Operations Management
ISBN:
9781285869681
Author:
Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:
Cengage Learning