A catalog retailer is preparing to release a new catalog. They initially tested the response to the catalog in a subset of their customers. In the initial test, they reached out to 25,000 customers and sent them a copy of the catalog, which costs $0.75. 2,150 customers made a purchase, spending an average of $55. The retailer's margin is 60% (i.e., variable costs of goods sold are 40%). a. What was the gross profit in dollars of this test mailing? b. What was the gross profit as a percent of gross sales? c. What was the return on marketing expenditures (gross profit as a function of marketing costs)? d. What was the breakeven for this campaign? The marketer now engages in RFM analysis. They identify that RFM cell 452 had a response rate of 3.80%. What is the breakeven index for that group? e.

A catalog retailer is preparing to release a new catalog. They initially tested the response to the catalog in a subset of their customers. In the initial test, they reached out to 25,000 customers and sent them a copy of the catalog, which costs $0.75. 2,150 customers made a purchase, spending an average of $55. The retailer's margin is 60% (i.e., variable costs of goods sold are 40%). a. What was the gross profit in dollars of this test mailing? b. What was the gross profit as a percent of gross sales? c. What was the return on marketing expenditures (gross profit as a function of marketing costs)? d. What was the breakeven for this campaign? The marketer now engages in RFM analysis. They identify that RFM cell 452 had a response rate of 3.80%. What is the breakeven index for that group? e.

Microeconomic Theory

12th Edition

ISBN:9781337517942

Author:NICHOLSON

Publisher:NICHOLSON

Chapter2: Mathematics For Microeconomics

Section: Chapter Questions

Problem 2.16P

See similar textbooks

Similar questions

A property owner is faced with a choice of: A large-scale investment to improve her flats. This could produce a substantial pay-off in terms of increased revenue net of costs but will require an investment of 1.4 million pesos. After extensive market research it is considered that there is a 40% chance that a pay-off of 2.5million will be obtained, but there is a 60% chance that it will be only 800,000 pesos. A smaller scale project to re-decorate her premises. At 500,000 pesos this is less costly but will produce a lower pay-off. Research data suggests a 30% chance of a gain of one million pesos but a 70% chance of being only 500,000 pesos. Continuing the present operation without change. It will cost nothing but neither will it produce any pay-off. Clients will be unhappy and it will become harder to rent the flats out when they become free. What is the best alternative? Use decision tree analysis.
1. Individual Problems 18-1 You hold an oral, or English, auction among three bidders. You estimate that each bidder has a value of either $88 or $110 for the item, and you attach probabilities to each value of 50%. The winning bidder must pay a price equal to the second highest bid. The following table lists the eight possible combinations for bidder values. Each combination is equally likely to occur. On the following table, indicate the price paid by the winning bidder. Combination Number Bidder 1 Value Bidder 2 Value Bidder 3 Value Probability Price ($) ($) ($) 1 $88 $88 $88 0.125 2 $88 $88 $110 0.125 3 $88 $110 $88 0.125 4 $88 $110 $110 0.125 5 $110 $88 $88 0.125 6 $110 $88 $110 0.125 7 $110 $110 $88 0.125 8 $110 $110 $110 0.125 The expected price paid is . Suppose that bidders 1 and 2 collude and would be willing to bid up to a maximum of their values, but the two bidders…
P06_35.xlsx Shoe demand distribution Demand (100s of pairs) Probability 1 0.025 2 0.050 3 0.075 4 0.100 5 0.150 6 0.200 7 0.175 8 0.100 9 0.075 10 0.050 A buyer for a large department store chain must place orders with an athletic shoe manufacturer six months prior to the time the shoes will be sold in the department stores. The buyer must decide on November 1 how many pairs of the manufacturer’s newest model of tennis shoes to order for sale during the coming summer season. Assume that each pair of this new brand of tennis shoes costs the department store chain $65 per pair. Furthermore, assume that each pair of these shoes can then be sold to the chain’s customers for $90 per pair. Any pairs of these shoes remaining unsold at the end of the summer season will be sold in a closeout sale next fall for $20 each. The probability distribution of consumer demand for these tennis shoes during the coming…
Explain probability and nonprobability samplingtechniques.
WorldTrans is considering a project that has an up-front cost at t = 0 of $2,700. (All dollars in this problem are in thousands.) The project's subsequent cash flows are critically dependent on whether a competitor's product is approved by the Food and Drug Administration. If the FDA rejects the competitive product, WorldTrans's product will have high sales and cash flows, but if the competitive product is approved, that will negatively impact WorldTrans. There is a 60% chance that the competitive product will be rejected, in which case WorldTrans's expected cash flows will be $750 at the end of each of the next seven years (t = 1 to 7). There is a 40% chance that the competitor's product will be approved, in which case the expected cash flows will be only $50 at the end of each of the next seven years (t = 1 to 7). WorldTrans will know for sure one year from today whether the competitor's product has been approved. WorldTrans is considering whether to make the investment today or to…
Question10: He game matrix table arranged in terms of player A is given. by solving the game with the graphic method; 2-)Find the probability of playing B's 1st strategy. 2-)Find the probability of playing B's 2nd strategy. 3-) find the expected game value.
You are currently a worker earning $60,000 per year but are considering becoming an entrepreneur. You will not switch unless you earn an accounting profit that is on average at least as great as your current Salary. You look into opening a small grocery store. Suppose that the store has annual cost of $150,000 for labor, $60,000 for rent and $30,000 for equipment. There is one-half probability that revenues will be $20,000 and a half probability that revenue will be $420,000 a. In the low revenue Situation, what will your accounting profit or loss be? b. In the high revenue situation, what will your accounting profit or loss be? c. On average, how much do you expect your revenue to be?
The cost C(Q) of producing a quantity Q of widgets to satisfy demand isC(Q) = 4000+20Q, but the quantity demanded is random. If the mean and standarddeviation of demand are 500 and 200, respectively, then what are the mean andstandard deviation of costs?
the amount of cereal consumed by a member in a hotel varies directly as their number if 900k of cereal are needed in a month by 50 members. how many members will be need 2610kg of cereal
You are taking a multiple-choice test that awards you one point for a correct answer and penalizes you 0.25 points for an incorrect answer. If you have to make a random guess and there are five possible answers, what is the expected value of guessing? Group of answer choices -0.25. 0.25. 0.5. 1. 0.
only answer Q9 B)
QUESTION :- An insurance company would like to offer theft insurance for renters. The policy would pay the full replacement value of any items that were stolen from the apartment. Some apartments have security alarms installed. Such systems detect a break-in and ring an alarm within the apartment. The insurance company estimates that the probability of a theft in a year is 0.05 if there is no security system and 0.01 if there is a security system (there cannot be more than one theft in any year). An apartment with a security system costs the renter an additional $50 per year. Assume that the dollar loss from a theft is $10,000 and that the insurance company is risk neutral and the renter would be willing to pay more than the expected loss to insure against the loss of theft. For a security system to be effective the renter must turn it on whenever he or she leaves the apartment. Suppose it costs the renter $10 per year in expended effort to turn on the alarm system. What is the…