A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Georgetown and Biabou. Calculate the weighted score for each alternative location. Which location should be chosen?

Principles of Management
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Chapter17: Organizational Planning And Controlling
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A clothing chain is considering two different locations for a new retail outlet. The organization has identified the four factors listed in the following table as the basis for evaluation, and it has assigned weights as shown. The manager has rated each location on each factor, on a 100-point basis (higher scores are better), as shown under the respective columns for Georgetown and Biabou.

 

  1. Calculate the weighted score for each alternative location.

  2. Which location should be chosen?

Factor
1
2
3
4
Factor
Description
Average
community
income
Community
growth
potential
Availability of
public
transportation
Labor cost
Weight Georgetown Biabou
.40
.25
.15
.20
75
60
45
80
70
80
90
60
Transcribed Image Text:Factor 1 2 3 4 Factor Description Average community income Community growth potential Availability of public transportation Labor cost Weight Georgetown Biabou .40 .25 .15 .20 75 60 45 80 70 80 90 60
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