A company provides the lead generation services for other companies by using cold calling. A High

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Select the best answer for the question.
2. A company provides the lead generation services for other companies by using cold calling. How can the customer contact be described?
OA. High uncertainty levels introduced by the customer
OB. Permeable system
O C. Buffered core
O D. Reactive system
O Mark for review (Will be highlighted on the review page)
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Transcribed Image Text:Select the best answer for the question. 2. A company provides the lead generation services for other companies by using cold calling. How can the customer contact be described? OA. High uncertainty levels introduced by the customer OB. Permeable system O C. Buffered core O D. Reactive system O Mark for review (Will be highlighted on the review page) << Previous Question Next Question >>
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