A full-service restaurant is considering opening a new facility in a specific city. The table below shows its ratings of four factors at each of two potential sites. Factor Weight Gary Mall Belt Line Affluence of local population .20 30 30 Traffic flow .40 20 20 Parking availability .20 30 20 Growth potential .20 10 30The score for Gary Mall is ________ and the score for Belt Line is ________. 90; 100 18; 120 34; 28 22; 24 none of these

A full-service restaurant is considering opening a new facility in a specific city. The table below shows its ratings of four factors at each of two potential sites. Factor Weight Gary Mall Belt Line Affluence of local population .20 30 30 Traffic flow .40 20 20 Parking availability .20 30 20 Growth potential .20 10 30The score for Gary Mall is and the score for Belt Line is . 90; 100 18; 120 34; 28 22; 24 none of these

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter5: Network Models

Section5.3: Assignment Models

Problem 12P

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Mark has just been fired as the university bookstore manager for setting prices too low (only 20 percentabove suggested retail). He is considering opening a competing bookstore near the campus, and he hasbegun an analysis of the situation. There are two possible sites under consideration. One is relativelysmall while the other is large. If he opens at Site 1 and demand is good, he will generate a profit of$50,000. If demand is low, he will lose $10,000. If he opens at Site 2 and demand is high he willgenerate a profit of $80,000, but he will lose $30,000 if demand is low. He also has decided that he willopen at one of these sites. He believes that there is a 60 percent chance that demand will be high. Heassigns the following utilities to the different profits:U(50,000) = 0.72 U(-10,000) = 0.22U(80,000) = 1 U(-30,000) = 0Using expected utility theory, what should Mark do?
Expando, Inc. is considering the possibility of building an additional factory that would produce a new addition to its product line. The company is currently considering two options. The first is a small facility that it could build at a cost of $6 million. If the demand for new products is low, the company expects to receive $10 million in discounted revenues (present value of future revenues) with the small facility. On the other hand, if demand is high, it expects $12 million in discounted revenues using the small facility. The second option is to build a large factory at a cost of $9 million. Were demand to below, the company would expect $10 million in discounted revenues with the large plant. If demand is high, the company estimates that the discounted revenues would be $14 million. In eithercase, the probability of demand being high is .40, and the probability of it being low is .60. Not constructing a new factory would result in no additional revenue being generated because…
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