Answered: a) Why is marketing important for a…

Business

Marketing

a) Why is marketing important for a business?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:a) Why is marketing important for a business? b) The relationship between sales, customer service, product development and marketing. c) What the marketing department is actually doing, focusing on research and the 4P? d) The role of marketing in building a brand

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