Plz do fast An ad for Old Spice body wash runs during Sunday Night Football. The total number of different people exposed at least once to the Old Spice commercial is theMultiple Choicemessage weight.reach.gross impression.gross rating point.frequency.The total number of people or households exposed to a vehicle is calledMultiple Choicethe category development index.exposure value.the audience.the product followers.the domestic market.

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MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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An ad for Old Spice body wash runs during Sunday Night Football. The total number of different people exposed at least once to the Old Spice commercial is the Multiple Choice message weight. reach. gross impression. gross rating point. frequency.