As the new owner of a local ice cream store located in a strip mall adjacent to a university campus, you are contemplating how to organize your business – whether to make your ice cream in-house or outsource its production to Fan Milk Ghana Ltd., whose brand is in most of the local supermarkets; and how much authority to delegate to the two assistant store managers and employees working at the counter and cash register. You plan to sell 20 flavors of ice cream. REQUIRED: Since you do not plan to be in the store during all the hours it is open, what specific decision-marketing authority would you delegate to the two assistant managers?

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter2: Introduction To Spreadsheet Modeling
Section: Chapter Questions
Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...
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As the new owner of a local ice cream store located in a strip mall adjacent to a university campus, you are contemplating how to organize your business – whether to make your ice cream in-house or outsource its production to Fan Milk Ghana Ltd., whose brand is in most of the local supermarkets; and how much authority to delegate to the two assistant store managers and employees working at the counter and cash register. You plan to sell 20 flavors of ice cream.

REQUIRED:

  1. Since you do not plan to be in the store during all the hours it is open, what specific decision-marketing authority would you delegate to the two assistant managers?
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