
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:Assume you wanted to improve or create favorable attitudes among college students
toward the following. Would you focus primarily on the affective, cognitive, or
behavioral component? Why? Show your strategy with a 1-page write up.
1)
Organic eggs
2)
Not texting while driving
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