Answered: Assuming you are a marketing officer of…

Assuming you are a marketing officer of Bank in a City. The CEO of the said bank is asking you to prepare a activities or marketing plan that will create customer value?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter5: Marketing Research And Information Systems

Section: Chapter Questions

Problem 1DYMP

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Concept explainers

Marketing Plan

A marketing plan is a roadmap used by a business organization to execute and track its marketing strategy. In other words, it is a set of specified actions intended to attract potential customers and clients and influence them to buy the product and services of the business organization.

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