Understanding Business
Understanding Business
12th Edition
ISBN: 9781259929434
Author: William Nickels
Publisher: McGraw-Hill Education
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Asymmetric information and imperfect information tend to distort market price and quantity.  The use of a money-back guarantee might work to
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Enhance the promise of quality and reduce distortion of the market price and quantity.
Motivate buyers to intentionally abuse products so that they can get their money back, reducing the impact of distorted market price and quantity.
Encourage buyers to worry about why such a guarantee was necessary, increasing the distortion of market price and quantity.
Stabilize the price and quantity of the product.
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