Answered: Briefly describe how you could use…

Ciccarelli: Psychology_5 (5th Edition)

5th Edition

ISBN:9780134477961

Author:Saundra K. Ciccarelli, J. Noland White

Publisher:Saundra K. Ciccarelli, J. Noland White

Chapter1: The Science Of Psychology

Section: Chapter Questions

Problem 1TY

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Question

Briefly describe how you could use semantic priming to test whether that word was ambiguous or not

Expert Solution

Step 1

Semantic priming consists of two components- the target and the prime. It refers to the observation that when a target is preceded by a prime which is semantically related or similar to it, then the response made to the target is faster than the response made to an unrelated prime. For example, if the target is a dog, then the response will be faster when it is preceded by a similar prime, such as a cat rather than an unrelated prime such as a car or truck.

Positive semantic priming speeds up memory retrieval by making processing faster, whereas negative priming has slow processing and hence slows down retrieval.