CASE SUMMARY: Retailers commonly track customer's shopping patterns and target them with special offers. For example, PTS an Extra care card that, when swiped at checkout applies discounts to purchases and provides rebates called Extra Bucks to be used as cash on future purchases. Behind the scenes, PTS has gathers data on customer’s purchases and using aggregated data to target individuals with special offers. Customers who have not recently shopped may receive a discount in the mail or an online offer to incentive them to return. Questions Identify the existing ethical dilemma for companies collecting data including personally identifying data on their customers. What is your personal recommendation on what actions companies should take with regard to data collection activities?
CASE SUMMARY: Retailers commonly track customer's shopping patterns and target them with special offers. For example, PTS an Extra care card that, when swiped at checkout applies discounts to purchases and provides rebates called Extra Bucks to be used as cash on future purchases. Behind the scenes, PTS has gathers data on customer’s purchases and using aggregated data to target individuals with special offers. Customers who have not recently shopped may receive a discount in the mail or an online offer to incentive them to return. Questions Identify the existing ethical dilemma for companies collecting data including personally identifying data on their customers. What is your personal recommendation on what actions companies should take with regard to data collection activities?
Chapter6: Merchandising Transactions
Section: Chapter Questions
Problem 3EB: For each of the following statements, fill in the blanks with the correct account names. A. A...
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CASE SUMMARY: Retailers commonly track customer's shopping patterns and target them with special offers. For example, PTS an Extra care card that, when swiped at checkout applies discounts to purchases and provides rebates called Extra Bucks to be used as cash on future purchases. Behind the scenes, PTS has gathers data on customer’s purchases and using aggregated data to target individuals with special offers. Customers who have not recently shopped may receive a discount in the mail or an online offer to incentive them to return.
Questions
- Identify the existing ethical dilemma for companies collecting data including personally identifying data on their customers.
- What is your personal recommendation on what actions companies should take with regard to data collection activities?
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