Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major business segments as follows (in millions):   Investor Services Advisor Services Revenues $5,411 $2,067     Operating income 2,031 962     Depreciation 180 54         Investor Services (in millions) Advisor Services (in millions) Estimated contribution margin 2211 1016 d.  If Schwab decided to sell its “Advisor Services” accounts to another company, estimate how much operating income would decline under the following assumptions. Assume the fixed costs that serve Advisor investors would not be sold but would be used by the other sector:  ____________ Assume the fixed assets were “sold”: ________________

Survey of Accounting (Accounting I)
8th Edition
ISBN:9781305961883
Author:Carl Warren
Publisher:Carl Warren
Chapter12: Differential Analysis And Product Pricing
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Problem 12.4E
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Charles Schwab Corporation (SCHW) is one of the more innovative brokerage and financial service companies in the United States. The company recently provided information about its major business segments as follows (in millions):

  Investor
Services
Advisor
Services
Revenues $5,411 $2,067    
Operating income 2,031 962    
Depreciation 180 54    

 

  Investor Services
(in millions)
Advisor Services
(in millions)
Estimated contribution margin 2211 1016

d.  If Schwab decided to sell its “Advisor Services” accounts to another company, estimate how much operating income would decline under the following assumptions.

Assume the fixed costs that serve Advisor investors would not be sold but would be used by the other sector:  ____________


Assume the fixed assets were “sold”: ________________

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