Choose and briefly describe a product that you’d like to develop. Products could include  apps, clothing, business systems, anything! • Create a list or table to identify as many different potential user characteristics as you  can think of. Characteristics could include age range, hobbies, musical taste, hair style, goals for using your product, paint points, really anything you can think that will help  you define your user base. Be as specific as possible.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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 Choose and briefly describe a product that you’d like to develop. Products could include 
apps, clothing, business systems, anything!
• Create a list or table to identify as many different potential user characteristics as you 
can think of. Characteristics could include age range, hobbies, musical taste, hair style,
goals for using your product, paint points, really anything you can think that will help 
you define your user base. Be as specific as possible.
• Make a profile of at least 3 different users by combining the characteristics defined in 
the last step. (A user profile you can use as a model or make your own:
https://www.smartsheet.com/sites/default/files/IC-Customer-Profile-Buyer-PersonaWorksheet-Template_WORD.png)
• Choose one user profile that you think is the most applicable to your product. Why is 
that user profile more applicable than the others?
• Create a list or table of needs of the user you picked. Think carefully about what might 
be important to that user; not other users and not yourself.
• Pick one need from the previous list. Describe how that need will be met by your 
product. Include what features your product must have to fulfill that user need.
• Explain what other systems/products/businesses your product will need to interact with 
to fulfill user needs (e.g., An app needs to be on the app store. Which app store? Apple 
exclusive or on all stores? It also needs an ISP or cell service company to connect the 
device, etc.)
• Create a summary including:
o Who your user is and what specific need you identified
o The features of the product designed
o How the features addressed the need you chose
o At least one feature of the product you might not have included but added to
meet the needs of the user

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