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2.1) Clearly articulate the context of the PR crisis faced by the gaming company Activision Blizzard.
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- Please original work Uber is a recent crisis.. What is a recent crisis in the news and how it was handled from a PR standpoint. How would you have handled the situation as a PR expert and why? What tactics and techniques would you have used and why?4. Besides public relations roles, which one of the following is likely to have the greatest impact on whether or not public relations is part of the management team?A. Top management and public relations staff view the function as âmanagementâB. Staff training, particularly holding graduate degreesC. Extent to which the function is tied to the marketing âbottom lineâD. Overpromisingâmaking commitments beyond what is reasonableE. Overselling management on capabilities and expertise5. Which one of the following is a major determinant of whether or not public relations practitioners will be part of an organizationâs decisionâmaking coalition?A. The practitionersâ individual characteristicsââthe intangiblesâB. The extent that the practitioner does researchââscanning for…The RACE Model in PR, consists of four phases. Focus on the first phase (research) and explain the two main approaches used by PR managers to collect primary data. Explain the difference between these two methodologies. Which methodology would you use to examine customer's perceptions toward your brand? Please justify your answer
- 6) As the territory sales manager you must promote improving sales performance by all local sales persons, whether new or experienced. Deciding how to coach this for individual sales persons is likely to emphasize three of the following kinds of decision making but unlikely to include decision making of the fourth kind. Select that fourth entry. a. "see what works" b. structured c. semistructured d. unstructured2. A manager emphasizes that staff must wear company-branded shirts while volunteering at a local food pantry. Which role will this help this manager meet? A:Long-range planning B:Customer relations C:Community relations D:Environmental scanning2. An analysis of the Ryan Lochte case which does the following (a) Defines crisis management and identifies the key phases of crisis management.(b) Discusses how public relations models are applicable to this sport setting and ways that public relations is employed to manage media relations.(c) Appraises how the situation was managed by the athlete in the public sphere and how the situation was managed, based on its successes or failures.
- In today's rapidly changing digital landscape, how do you think PR professionals can effectively balance traditional communication methods with the growing importance of digital channels and social media? Are there any situations where a PR strategy might need to shift its emphasis between traditional and digital approaches, and how would this impact the overall communication strategy?Listen to CIO Leadership Live with Christine Burns, chief information officer, University of New South Wales by By Byron Connolly , Australia Editor, a. Provide the name of the podcast and a brief summary. (If it is a multi-episode series, you are only required to listen to one episode of the series). b. Why did you choose this specific podcast? c. If you were a Chief Information Officer (CIO), what would be your main takeaways from this episode? 2. Why are clinical, business, and operational acumen more important for healthcare CIOs today than in past years? Provide one outside reference (other than the textbook) to support your answer. 3. With the increase in the use of external service providers (e.g., cloud-based data centers, externally provided applications), what are some of the challenges that CIOs and HIT departments must address in order to successfully leverage these options? What are some of the risks associated with these options?…Listen to CIO Leadership Live with Christine Burns, chief information officer, University of New South Wales by By Byron Connolly , Australia Editor, a. Provide the name of the podcast and a brief summary. (If it is a multi-episode series, you are only required to listen to one episode of the series). b. Why did you choose this specific podcast? c. If you were a Chief Information Officer (CIO), what would be your main takeaways from this episode? 2. Why are clinical, business, and operational acumen more important for healthcare CIOs today than in past years? Provide one outside reference (other than the textbook) to support your answer. 3. With the increase in the use of external service providers (e.g., cloud-based data centers, externally provided applications), what are some of the challenges that CIOs and HIT departments must address in order to successfully leverage these options? What are some of the risks associated with these options?…
- Suppose one of the Communication Objectives in your strategic plan is: To inform five percent more undergraduates about the benefits of being a Strategic Communication major by the end of the year. What are five ways that this objective can be measured? What methods of evaluation will you use?1.Briefly give your informed opinion on how fake news can spread. 2.How can we or the media avoid spreading fake news? 3.What happens if people claim truthful stories are ‘fake news’?Please original work: What is the role of the PR team in compiling a company’s annual report? How important is it to include PR representation in compiling these reports?