Answered: Compare these two widely different…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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A number of fast-food chains, after their success with offering their customers fresh salads, and in an effort to downplay the image of selling unhealthy foods, began adding fresh fruit plates to their menus. At about some time, and seemingly in direct conflict with this “healthy” strategy, several other fast-food chains began offering fat- and calorie-laden items to their menus. a. Compare these two widely different approaches (first approach, fresh fruit plates; second approach, fat- and calorie-laden items), and predict the chances of each one’s success. Consider several factors such as price, customer preferences, etc. b. Name some other products that are popular, despite known health risks. (e.g., soda, alcohol)

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