Converse started selling its “high-top” canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a opportunity.A. gif”>market penetrationB. market developmentC. product developmentD. diversificationE. breakthrough
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Converse started selling its “high-top” canvas basketball shoes in colors such as hot pink, lime green, and purple, to accompany their traditional colors of black and white. Converse seems to be pursuing a opportunity.
A. gif”>market penetration
B. market development
C. product development
D. diversification
E. breakthrough
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