Cost-plus, target return on investment pricing. Sweet Tastings makes candy bars for vending machines and sells them to vendors in cases of 30 bars. Although Sweet Tastings makes a variety of candy, the cost differences are insignificant, and the cases all sell for the same price. Sweet Tastings has a total capital investment of $10,000,000. It expects to produce and sell 400,000 cases of candy next year. Sweet Tastings requires a 12% target return on investment. Expected costs for next year are: Variable production costs Variable marketing and distribution costs Fixed production costs Fixed marketing and distribution costs $3.00 per case $2.00 per case $400,000 $700,000 $500,000 Other fixed costs Sweet Tastings prices the cases of candy at full cost plus markup to generate profits equal to the target return on capital.

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Sweet Tastings is considering increasing its selling price to $13 per case. Assuming production and sales decrease by 10%, calculate Sweet Tastings’ return on investment. Is increasing the selling price a good idea?

Cost-plus, target return on investment pricing. Sweet Tastings makes candy bars for vending
machines and sells them to vendors in cases of 30 bars. Although Sweet Tastings makes a variety of candy,
the cost differences are insignificant, and the cases all sell for the same price.
Sweet Tastings has a total capital investment of $10,000,000. It expects to produce and sell 400,000
cases of candy next year. Sweet Tastings requires a 12% target return on investment.
Expected costs for next year are:
Variable production costs
Variable marketing and distribution costs
Fixed production costs
Fixed marketing and distribution costs
$3.00 per case
$2.00 per case
$400,000
$700,000
$500,000
Other fixed costs
Sweet Tastings prices the cases of candy at full cost plus markup to generate profits equal to the target
return on capital.
Transcribed Image Text:Cost-plus, target return on investment pricing. Sweet Tastings makes candy bars for vending machines and sells them to vendors in cases of 30 bars. Although Sweet Tastings makes a variety of candy, the cost differences are insignificant, and the cases all sell for the same price. Sweet Tastings has a total capital investment of $10,000,000. It expects to produce and sell 400,000 cases of candy next year. Sweet Tastings requires a 12% target return on investment. Expected costs for next year are: Variable production costs Variable marketing and distribution costs Fixed production costs Fixed marketing and distribution costs $3.00 per case $2.00 per case $400,000 $700,000 $500,000 Other fixed costs Sweet Tastings prices the cases of candy at full cost plus markup to generate profits equal to the target return on capital.
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