Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Creative HomeworklShort Project Your company has
developed a new high-end hand cream, designed to
noticeably soften hands and reduce the appearance
of age spots and scars when used daily. Using the
hierarchy of effects, develop communications objectives for your product for consumers who may be at
each stage in the hierarchy. Make sure your objectives
are specific

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