Critical Thinking Are there any potential challengesthat could arise related to the use of customer lifetimevalue (CLV) as a means of determining the allocation ofresources to current or potential customer groups? Ifso, what might these challenges be?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter5: Marketing Research And Information Systems
Section5.2: Largest Toymaker In The World: Lego Builds On Past Success
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Critical Thinking Are there any potential challenges
that could arise related to the use of customer lifetime
value (CLV) as a means of determining the allocation of
resources to current or potential customer groups? If
so, what might these challenges be?

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