Critically discuss the advantages and disadvantages of the Gordon growth model to find the cost of equity in general and more specifically for your company(British American Tobacco (LSE:BATS)).

Corporate Fin Focused Approach
5th Edition
ISBN:9781285660516
Author:EHRHARDT
Publisher:EHRHARDT
Chapter7: Valuation Of Stocks And Corporations
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 Critically discuss the advantages and disadvantages of the Gordon growth model to find the cost of equity in general and more specifically for your company(British American Tobacco (LSE:BATS)). 

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