Customer Relationship Management (CRM)

Principles of Accounting Volume 1
19th Edition
ISBN:9781947172685
Author:OpenStax
Publisher:OpenStax
Chapter1: Role Of Accounting In Society
Section: Chapter Questions
Problem 4MC: Which of the following groups would have access to managerial accounting information? A. bankers B....
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More and more businesses are adopting the use of Customer Relationship Management (CRM)
software’s within the Accounting information Systems.
Required;
i) Explain two benefits that a business enjoys by using Customer Relationship
Management (CRM) software’s. 

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