Define marketing research.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter10: Marketing Research
Section10.1: The Marketing Research Process
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Define marketing research.

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Market research is defined as a systematic process of connecting marketers, consumers and competitors, through information collected by the researchers. 

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