Demand and forecast for 5 months are given below: Month Demand Forecast 1 50 46 2 52 52 3 46 52 4 45 52 5 52 45 Give your answers to three decimal places. Find MSE of this forecast model Find the tracking signal for month 1 month 2 month 3

Demand and forecast for 5 months are given below: Month Demand Forecast 1 50 46 2 52 52 3 46 52 4 45 52 5 52 45 Give your answers to three decimal places. Find MSE of this forecast model Find the tracking signal for month 1 month 2 month 3

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?

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Concept explainers

Forecasting in Business

Forecasting is the process of predicting the future based on the past and the present data and circumstances. In other words, forecasting is the act of making a detailed analysis of future events based on the decisions made in the past as well as the present. Forecasting plays a very important role in operational management as it helps in planning and decision-making. It is not only important for the success of a business but also contributes to individual growth and success. Many business organizations or companies have failed due to the shortcomings of their forecasting.

Question

Demand and forecast for 5 months are given below:

Month	Demand	Forecast
1	50	46
2	52	52
3	46	52
4	45	52
5	52	45

Give your answers to three decimal places.

Find MSE of this forecast model
Find the tracking signal for
1. month 1
2. month 2
3. month 3

Leveraging special tenchniques in analyzing historical data to predict future trends. Forecasting covers the methods and types of forecasting and their application to case studies.

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