Describe the differences between a traditional supply chainfor a physical product and a “digital supply chain.” Identifya company that employs a digital supply chain and describethe processes involved.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter15: Distribution Channels And Supply Chain Management
Section15.7: Accomplishing The Priorities Of A Supply Chain
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Describe the differences between a traditional supply chain
for a physical product and a “digital supply chain.” Identify
a company that employs a digital supply chain and describe
the processes involved.

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