Describe the various methods for measuring the effectiveness of an e-commerce website.

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter4: E-business: Managing The Customer Experience
Section4.6: Assessing The Effectiveness Of An E-commerce Site
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Describe the various methods for measuring the effectiveness of an e-commerce website.

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