Question
Asked Oct 1, 2019
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Discuse the intergrated marketing communication mix components used to promote the iphone

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Expert Answer

Step 1

Integrated marketing mix sometimes IMC is nothing but the interlinking technique that ensures that all forms of communication and messages are linked together carefully. All the promotions tools and techniques are linked together carefully so they can work together carefully.

Step 2

iPhone is the name of the mobile phone series of one of the world’s most valuable brands Apple Inc. the value brand of Apple Inc. is 87% more than Google, the world’s second most valuable brand. Apple Inc. has been ranked on top of the world’s most valuable brand annually since Forbes started assessing the world’s most valuable and richest brand in 2010. To remain on top and to promote iPhone Apple Inc. uses 4 p’s of marketing which is as follows.

Step 3
  • Product

Apple’s products have been considered best in the electronic market. Apple products are innovative and based on the latest technology because they have designed after the research, feedback, and demand of the customers. Apple launched the first m...

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