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- How do sales and profits change over the different stages of the PLC? How do firms adjust their marketing objectives during different phases of the product life cycle? Give examples.Choose two competing products (e.g. Toyota and Honda) and sketch their brand hierarchy. Moreover, discuss the roles of key brands in the portfolio. hurry up, time is short.Green Fields Coffee Co. introduced its line of herbal coffees to the international market two years ago. They were well received and now foreign competitors are starting to appear. Which stage of the product life cycle theory is the company currently in? A. Stage 3 B. Stage 4 C. Stage 2 D. Stage 1
- Why do so many new products fail?What are the seven steps in the offering development process? What are the key activities in each step? Who are lead users? How should a company evaluate new ideas? What are the criteria? How does quality function deployment work?Discuss and Understand the reasons behind success or failure of a new product?