discuss why it is important for a firm to study consumer behavior ?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter3: The Marketing Environment, Ethics, And Social Responsibility
Section3.8: Ethical Issues In Marketing
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discuss why it is important for a firm to study consumer
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