Answered: E-commerce has been more and more…

E-commerce has been more and more popular recently. What are the main factors that contributed to this pattern? Will it continue to be ongoing? What makes you think that this is accurate?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Concept explainers

Electronic Business Fundamentals

Electronic business uses electronic, computing, and internet-based technologies to replace the existing traditional methods of doing a business. The aim is to add or use more efficient and effective methods to the business and eliminate ineffective methods of the organization's supply chain and value chains. The business resources such as human resources, materials, money, and time are redistributed to increase the revenue and profits of customers and suppliers.

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E-commerce has been more and more popular recently. What are the main factors that contributed to this pattern? Will it continue to be ongoing? What makes you think that this is accurate?

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