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Evaluate Google’s diversification into new products and businesses. With particular reference to (1) video sharing (such as youtube), (2) browsers (such as chrome), and (3) mobile phone operating systems (such as android).

Question

Evaluate Google’s diversification into new products and businesses. With particular reference to (1) video sharing (such as youtube), (2) browsers (such as chrome), and (3) mobile phone operating systems (such as android).

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Step 1

Google is one of the USA based tech giants in the world. Google’s strategy of diversification of new products is a very successful strategy. Through this strategy, Google has profited a lot. There product and service are considered best in the market. Google’s diversified products have used worldwide. Google’s products which have highly use are Google Maps, Google Drive, YouTube, Android Operating system, and the most important Google’s browser Google Chrome.

Step 2

These products are user-friendly and gave a different experience to the user. Diversification helps the company to create new business opportunities.

  • Google’s diversification into new products with reference to the Video Sharing (YouTube)

YouTube is one of the busiest and best video sharing sites. According to a survey, around 5 lakhs videos uploaded on YouTube per day, and due to this, the site faces huge traffic. Google never provide revenue information generated from YouTube. But according to a magazine, YouTube is one of the highest revenue generated products of Google. Some of the best features of YouTube is Video technology, uploading, live streaming, reels, and 360-degree videos.

Step 3
  • Google’s diversification into new products with reference to the browser (Google Chrome)

Google Chrome, the name is enough for technology lovers. Google Chrome is the browser of Google. Chrome is very userfriendly and has many features. It had launched by Googl...

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