Explain how can a company switch from an undifferentiated marketing strategy to a micro-marketing strategy, or vice versa?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 1DYMP
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Explain how can a company switch from an undifferentiated marketing strategy to a micro-marketing strategy, or vice versa?

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ISBN:
9780357033791
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Publisher:
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