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Explain how marketers of an electronic product can apply the PLC model in developing marketing strategy.
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- Discuss various stages of PLC, Explain how marketers of refrigerators and deep freezers can apply the PLC model in developing appropriate marketing strategies.Discuss the concept of relationship marketing in CRM how has relationship marketing affected the business of the Amazon?discuss two marketing strategies that could be pursued at this stage of the PLC.
- Identify and discuss: One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2B customers; and, One (1) way Incheon International Airport can improve its distribution strategies and activities to benefit its B2C customers.How can companies effectively manage customer expectations in service marketing?Before developing their marketing plans, marketers need to study consumer markets and consumer behaviour. In analysing consumer markets, firms need to research who constitutes the market (occupants), what the market buys (objects), why the market buys (objectives), who participates in the buying (organisations), how the market buys (operations), when the market buys (occasions), and where the market buys (outlets). Explain.
- Q: Explain the following terms: Digital Marketing, intranets and extranets.The text suggests that internal marketing is necessary before a successful marketing program can be directed at consumers. Why is this particularly true for service organizations?Describe the sustainability principles marketers can use to operate in a responsible and ethical manner?